Carphone Warehouse has launched a new mobile music streaming service in the UK called Music Anywhere. The service costs GBP 29.99 a year and will allow customers to stream all tracks from their personal collection via The Carphone Warehouse’s online My Hub portal, whether on a computer, laptop, smartphone or PDA. Users can download the Music Anywhere application by subscribing to The Carphone Warehouse’s My Hub portal at or in one of the retailer’s 800 plus UK stores. Using technology to quickly recognise the music files already saved on the computer, the service works by providing users instant access to the same tracks on their My Hub account. Customers can also download the Music Anywhere App (The Carphone Warehouse’s first ever app) from the Apple App Store, Android Market or the BlackBerry App World. Working on iPhones, BlackBerries and a range of Android handsets, the mobile service automatically downloads the 500 most played songs and enables them to be stored on the device to give uninterrupted listening without the need for an internet connection. The service uses Catch Media’s ‘Play Anywhere’ technology.