Apple is repapring to launch a new TV box and change its branding to iTV from Apple TV, Engadget reports. The set-top box will sell for USD 99 and offer similar specs to the iPhone 4, with the A4 processor and 16GB flash storage. However, video playback will be limited to 720p. Apple plans new streaming services on iTunes that can be used on the box, as well as dedicated apps for the device on the App Store. The device should be unveiled in the autumn, with a return to the original branding of iTV.