Middle East and Africa operator MTN said it has signed a three-year broadcast sponsorship of the English Premier League (English Premiership) in Africa, after being the first and only African global sponsor for the recent World Cup in South Africa. CMO Santie Botha said the three-season deal, the value of which has not been disclosed, from 2010/11 to 2012/13 will see the operator sponsor SuperSport’s English Premiership broadcasts in South Africa and the rest of Africa as well as Canal+’s French broadcasts of the League in Africa. MTN will also sponsor the broadcasts of some of the best European league matches, specifically Bundesliga and La Liga.