Traffic and location data provider Navteq has launched the Navteq Mobile Marketing Platform to US TV and radio broadcasters. The self-serve Mobile Marketing Platform enables broadcasters to cross-market programme and advertising content to mobile phone users, such as special offers, coupons, sweepstakes and loyalty programmes. Navteq’s Mobile Marketing Platform helps broadcasters create and manage a range of consumer engagement activities, including creation and deployment of applications, mobile websites, and opt-in SMS campaigns. The Mobile Marketing Platform is the marketing counterpoint to Navteq’s LocationPoint advertising service, which delivers advertisements to GPS-connected consumers as they approach points of purchase and guides them to nearby retailers.